Meet Asher Heimermann

Asher Heimermann is an entrepreneur, media proprietor and photojournalist. He is the founder of Incident Response and CEO of H.C. Prange.

Asher Heimermann
Asher Heimermann

Heimermann grew up in a working-class home in Sheboygan, Wisconsin. His drive to succeed and passion for service began at a young age. At age 10, he became active in politics by volunteering for the Republican Party of Sheboygan County and Republican State Senator Joe Leibham. Heimermann’s political enthusiasm was featured in a story published in The Sheboygan Press. He distributed campaign literature to nearly 2,000 homes.

He started his first small business, Sheboygan Communications, in middle school when Heimermann began creating websites for local companies and not-for-profit organizations. His clients included Milwaukee Public Television, Above & Beyond Children’s Museum and ultramarathoner champion Roy Pirrung.

Heimermann became the first student at Sheboygan South High School to have a campaign website when he ran for Freshman Class Vice-President. When a student failed to step up to lead, Heimermann became acting Freshman Class President. During his tenure, he worked with his fellow class officers to find ways to engage students to be more active in the community. Throughout his four years in high school, Heimermann was deeply involved in student affairs and even founded a student union, but his passion for serving was not limited to the walls of high school.

Asher Heimermann’s mayoral campaign website

At age 17 and during his senior year in high school, he would become the youngest mayoral candidate in Sheboygan when he declared his candidacy in November 2011. Heimermann and six other candidates challenged self-described alcoholic Mayor Bob Ryan in a recall election. Also during his senior year in high school, Heimermann started developing a concept that would later become his most successful business yet, Incident Response. Then, just one month after graduating from high school in 2012, he also launched a local online newspaper. The digital newspaper would quickly become the second most visited news website in his hometown.

Notable alumni among his graduating class included Ryan Sorenson, who was elected mayor of Sheboygan in 2021 and Evan Bruan, a liberal Wisconsin State Assembly candidate who suffered a humiliating defeat in the Democratic primary in 2016 as well as James Steinbruecker, a Democratic activist and field organizer for Cory Booker’s failed 2020 campaign.

In 2013, Heimermann would make Sheboygan history again by becoming the youngest candidate to run for a seat on the city council. While the outcome of the election wasn’t what he had hoped for, he was deeply grateful to everyone who supported his campaign. Heimermann would continue to be involved in the community while raising awareness of issues going unnoticed or unreported by traditional media outlets.

Asher Heimermann in 2016
Asher Heimermann in 2013

After divesting the newspaper in late 2014, Heimermann focused his attention to Incident Response and rapidly built a following on social media as he documented first responders. Over the years, Incident Response expanded from covering first responders in Sheboygan County to covering incidents throughout Wisconsin and across the United States. His work has been featured in local, national and international media outlets including CBS News, Reuters, the Associated Press and the UK’s The Sun.

In 2016, Heimermann served as the News Director of Sheboygan Public Media which allowed him to report on local news and politics. He served in that position for three years until the business was sold in 2019. After his departure from Sheboygan Public Media, he would be given the opportunity to serve as the CEO of H.C. Prange and expand Incident Response further into Milwaukee, Kenosha and Green Bay markets.

Today, Incident Response has nearly 185,000 followers on Facebook and over 9.5 million video views on YouTube.

Asher Heimermann edits video footage of a police pursuit crash in Milwaukee, Wisconsin on July 5, 2019.
Asher Heimermann edits video footage of a police pursuit crash in Milwaukee on July 5, 2019.

Currently, Heimermann serves as Chief Executive Officer of H.C. Prange and the Executive Director of the Mahloch Foundation. He also serves as the sole photojournalist of Incident Response, which will celebrate its 10th anniversary in 2022.

For more information about Incident Response, visit

Sheboygan Press story about Heimermann's youth in politics