Asher Heimermann

Asher Heimermann is an entrepreneur, media proprietor and photojournalist. He is the founder of Incident Response. He has taken a keen and active interest in all areas of public service for decades.

Asher Heimermann Adopt-a-Highway

On the eighth day, God looked down on his planned paradise and said, "I need a protector." So God made a Fighter. God said, "I need somebody willing to get up before dawn, kiss his family goodbye, travel thousands of miles for no other reason than to serve the people." God said, "I need somebody to be strong, advocate truth in the midst of hysteria, someone who challenges conventional wisdom and isn't afraid to defend what he knows is right and just." So God made a Fighter.Asher Heimermann grew up in a working-class home in Sheboygan, Wisconsin. His drive to succeed and passion for service began at a young age. At age 10, he became active in politics by volunteering for the Republican Party of Sheboygan County and Republican State Senator Joe Leibham. Heimermann’s political enthusiasm was featured in a story published in The Sheboygan Press. He distributed campaign literature to nearly 2,000 homes. Before he graduated from high school, Heimermann had personally met and spoken with four Mayors, two Governors, a State Senator and a Congressman.

Asher Heimermann with Governor Tommy Thompson and Senator Joe Leibham

Governor Tommy Thompson and State Senator Joe Leibham pose for a picture with Asher Heimermann

He started his first small business, Sheboygan Communications, in middle school when Heimermann began creating websites for local companies and not-for-profit organizations. His clients included Milwaukee Public Television, Above & Beyond Children’s Museum and ultramarathoner champion Roy Pirrung. Heimermann also operated a seasonal lemonade stand.Heimermann became the first student at Sheboygan South High School to have a campaign website when he ran for Freshman Class Vice-President. When a classmate failed to step up to lead, Heimermann became acting Freshman Class President. During his tenure, he worked with his fellow class officers to find ways to engage students to be more active in the community and solutions to students rowdy behavior. Throughout his four years in high school, Heimermann was deeply involved in student affairs and even founded a student union and served on the Athletic Code Task Force, but his passion for serving was not limited to the walls of high school.

Asher Heimermann being interviewed by NBC News reporter John Yang

At age 17 and during his senior year in high school, he would become the youngest mayoral candidate in Sheboygan history when he declared his candidacy in November 2011. Heimermann and six other candidates challenged self-described alcoholic Mayor Bob Ryan in a recall election. Also during his senior year in high school, Heimermann developed a concept that would later become his most successful business yet, Incident Response. After graduating from high school in 2012, he launched his third business, a first-run newspaper. The digital publication would quickly become the second most visited news website in his hometown.

Notable alumni among Heimermann's graduating class include Ryan Sorenson, a socialist who was elected mayor of Sheboygan in 2021 and Evan Bruan, a liberal Wisconsin State Assembly candidate who suffered a humiliating defeat in the Democratic primary in 2016 as well as James Steinbruecker, a Democratic activist and field organizer for Cory Booker’s failed 2020 presidential campaign. However, Heimermann would find success through his entrepreneurial endeavors.

Asher Heimermann stands inside Sheboygan's City Hall

In 2013, Heimermann would make Sheboygan history again by becoming the youngest candidate to run for a seat on the city council. While the outcome of the election wasn’t what he had hoped for, he was grateful to everyone who supported his campaign. Heimermann would continue to be involved in the political landscape and worked for Donald J. Trump's presidential campaign in 2016 and 2020.After divesting the newspaper in late 2014, Heimermann focused his attention to Incident Response and rapidly built a following on social media as he documented first responders. Over the years, Incident Response expanded from covering first responders in Sheboygan County to covering incidents throughout Wisconsin and across the United States. His work has been featured in local, national and international media outlets including CBS News, FOX Television Stations, Reuters, the Associated Press and the UK’s The Sun.

Asher Heimermann works inside a vehicle

In 2016, Heimermann served as the News Director of Sheboygan Public Media. His wide set of skills in hyperlocal journalism allowed him to work across disciplines to ensure there was a comprehensive and consistent approach to local news. He served in that position for three years until the business was sold in 2019 to fellow entrepreneur, Dane Schaefer. In 2020, amidst the COVID pandemic, Heimermann joined breaking news wire service Captured News in Chicago and FOX6 News in Milwaukee.Today, Incident Response has over 219,000 followers on Facebook and over 33 million lifetime views on YouTube. To learn more about Incident Response, visit addition to being an entrepreneur, media proprietor, photojournalist, small business owner and investor, Asher Heimermann is a visionary.

Asher Heimermann works on a laptop inside a vehicle

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Political Contributions

Asher Heimermann regularly makes contributions to candidates and political committees that align with his beliefs and values.

7/17/2022Eric Toney$125.00
7/17/2022Ty Bodden$50.00
6/17/2022Devin LeMahieu$100.00
4/16/2022Lauren Boebert$100.00
4/2/2022Ron DeSantis$100.00
4/2/2022Republican Party of Milwaukee County$30.00
4/1/2022Republican Party of Florida$100.00
4/1/2022Republican Party of Wisconsin$100.00
4/1/2022Ron DeSantis$85.95
3/7/2022Terry Katsma$50.00
3/4/2022Lindsey Graham$100.00
3/2/2022Devin LeMahieu$100.00
3/2/2022Rebecca Kleefisch$50.00
2/7/2022Republican Party of Sheboygan County$100.00
10/24/2021Ron DeSantis$50.00
9/18/2021Rebecca Kleefisch$250.00
8/16/2021Terry Katsma$50.00
3/22/2021Terry Katsma$100.00
3/19/2021Rebecca PAC$200.00
2/8/2021Republican Party of Sheboygan County$100.00
1/12/2021Donald J. Trump$250.00
10/15/2020Republican Party of Brown County$10.00
9/18/2020Terry Katsma$250.00
2/1/2019Republican Party of Sheboygan County$100.00
8/7/2018Republican Party of Sheboygan County$100.00
1/30/2018Republican Party of Sheboygan County$30.00

Updated on July 17, 2022

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Contact Asher Heimermann

Asher Heimermann
P.O. Box 470835
Celebration, FL 34747
(414) 533-4444

Media inquiries

If you are a member of the news media, please use the phone number or email address below to leave a detailed message. Include your name, press affiliation, phone number, questions, and deadline.(414) 533-4444

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Press Coverage

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Official Website of Asher Heimermann

GoFundMe page for family of fallen Trooper Trevor Casper raises over $42,000

On his first solo assignment, Wisconsin State Trooper Trevor Casper was shot and killed in Fond du Lac attempting to apprehend a bank robbery and murder suspect on March 24, 2015.After learning of Trooper Casper’s heroic actions and sacrifice, Asher Heimermann reached out to Kiel Police Chief David Funkhouser to seek approval to create a GoFundMe page to assist the family with funeral expenses. The page was created with a goal of $10,000. In just one day, 288 people donated over $11,200.In a few short weeks, over $42,550 was raised for the Casper family. Chief Funkhouser ensured the donations reached the family.News coverage

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Official Website of Asher Heimermann