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Asher Heimermann is an entrepreneur, media proprietor and photojournalist. He is the founder of Incident Response.

On the eighth day, God looked down on his planned paradise and said, "I need a protector." So God made a Fighter. God said, "I need somebody willing to get up before dawn, kiss his family goodbye, travel thousands of miles for no other reason than to serve the people." God said, "I need somebody to be strong, advocate truth in the midst of hysteria, someone who challenges conventional wisdom and isn't afraid to defend what he knows is right and just." So God made a Fighter.Heimermann grew up in a working-class home in Sheboygan, Wisconsin. His drive to succeed and passion for service began at a young age. At age 10, he became active in politics by volunteering for the Republican Party of Sheboygan County and Republican State Senator Joe Leibham. Heimermann’s political enthusiasm was featured in a story published in The Sheboygan Press. He distributed campaign literature to nearly 2,000 homes.

Governor Tommy Thompson and State Senator Joe Leibham pose for a picture with Asher Heimermann

He started his first small business, Sheboygan Communications, in middle school when Heimermann began creating websites for local companies and not-for-profit organizations. His clients included Milwaukee Public Television, Above & Beyond Children’s Museum and ultramarathoner champion Roy Pirrung. Heimermann also operated a seasonal lemonade stand.Heimermann became the first student at Sheboygan South High School to have a campaign website when he ran for Freshman Class Vice-President. When a classmate failed to step up to lead, Heimermann became acting Freshman Class President. During his tenure, he worked with his fellow class officers to find ways to engage students to be more active in the community. Throughout his four years in high school, Heimermann was deeply involved in student affairs and even founded a student union, but his passion for serving was not limited to the walls of high school.

Heimermann became the first student at Sheboygan South High School to have a campaign website when he ran for Freshman Class Vice-President. When a classmate failed to step up to lead, Heimermann became acting Freshman Class President. During his tenure, he worked with his fellow class officers to find ways to engage students to be more active in the community. Throughout his four years in high school, Heimermann was deeply involved in student affairs and even founded a student union, but his passion for serving was not limited to the walls of high school.

At age 17 and during his senior year in high school, he would become the youngest mayoral candidate in Sheboygan when he declared his candidacy in November 2011. Heimermann and six other candidates challenged self-described alcoholic Mayor Bob Ryan in a recall election. Also during his senior year in high school, Heimermann started developing a concept that would later become his most successful business yet, Incident Response. Then, just one month after graduating from high school in 2012, he also launched a first-run newspaper. The digital publication would quickly become the second most visited news website in his hometown.

Notable alumni among his graduating class include Ryan Sorenson, a socialist who was elected mayor of Sheboygan in 2021 and Evan Bruan, a liberal Wisconsin State Assembly candidate who suffered a humiliating defeat in the Democratic primary in 2016 as well as James Steinbruecker, a Democratic activist and field organizer for Cory Booker’s failed 2020 presidential campaign.In 2013, Heimermann would make Sheboygan history again by becoming the youngest candidate to run for a seat on the city council. While the outcome of the election wasn’t what he had hoped for, he was deeply grateful to everyone who supported his campaign. Heimermann would continue to be involved in the political landscape and worked for President Donald J. Trump's 2016 and 2020 campaigns.

After divesting the newspaper in late 2014, Heimermann focused his attention to Incident Response and rapidly built a following on social media as he documented first responders. Over the years, Incident Response expanded from covering first responders in Sheboygan County to covering incidents throughout Wisconsin and across the United States. His work has been featured in local, national and international media outlets including CBS News, Reuters, the Associated Press and the UK’s The Sun.In 2016, Heimermann served as the News Director of Sheboygan Public Media which allowed him to report on local news and politics. He served in that position for three years until the business was sold in 2019 to an activist. In 2020, during the amidst of the COVID pandemic, Heimermann joined breaking news wire service Captured News in Chicago.Today, Incident Response has over 220,000 followers on Facebook and over 28 million video views on YouTube. To learn more about Incident Response, visit incidentresponse.tv.

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